“If You Believe This Myth About Your Under Eyes… You’re Aging Yourself Rapidly.” - Dr. A Saunders, Cosmetic Dermatologist.

I was quite self-conscious -- having left an intense tussle with menopause behind. 

Frankly, I was ready to be done with the obsession to look young, and embrace my post-50 grays. 

But reality hit me hard. 

My puffy eyelids, the visible droop around my eyes, the rapidly collecting pool of inky shadows, and the baffling skin dehydration. 

Me? 

I had been meticulous about my skin regime since I was 15. And I had worked with thousands of women, giving them the tools to pause age induced damage. 

My own under eyes were calling out the lie. 

And I wasn’t okay with the situation! 

Could I, A Trained Cosmetologist, Have Been Wrong About Under Eye Care?

Before I answer this question, here’s what most dermatologists and aestheticians believe. 

Under Eye Creams Are an Expensive Scam.

1. The Droop or Sagging. Ptosis occurs due to lower concentration of collagen and elastin fibers in the under eye area. Collagen and elastin are proteins that contribute to the skin's elasticity and firmness. Their reduced presence in the under eye area makes the skin there more prone to sagging and wrinkling.

2. Darkening. The skin under the eyes has more visible blood vessels. Due to its thinness, the blood vessels are more apparent, which can contribute to dark circles, especially if there is increased blood flow or pooling of blood in this area.

3. Dryness. When that taut look vanishes and sebaceous gland activity plummets, dry patches and the eventual wrinkles are a given. We all know too well the itching and the stretchiness that signal the appearance of minute folds and deep ravines … developing into wrinkles. 

4. Puffiness. The under eye area can have different lymphatic drainage patterns compared to the rest of the face. Poor lymphatic drainage in this area can lead to puffiness or bags under the eyes.

Logic says there is no ONE SIZE FITS ALL solution! 

The popular cosmetic advice is to simply take your regular serums and lotions up to your under eyes, and work them in. 

And then turn to invasive procedures like hyaluronic acid filler injections into the tear troughs for a more pronounced perk up.

I’m Shocked To Admit: This Advice Is Ruining Your Under eyes. 

Between how inadequate my own under eye routine was, and how much progress science has made … I have to admit: I was wrong. 

• Tear trough filling is insanely risky. 

• Mature women are rebelling against botox. Not only is it expensive, now that we have long-term use cases and resulting evidence, it actually thins out under eye skin even further - giving immediate results but worsening the issue of aging eyes with time. 

• Multi-peptides in cosmetics is a gamechanger. Peptides are amino acid chains that are the literal building blocks of collagen, elastin and keratin. What we have had to rely on the knife to achieve through tucking and cutting, the right type of multi-peptides can (also) do with targeted use. 

Redemption. 

I’ve Put My Research & Learning to Great Use, Helping Craft The Ultimate Under Eye Therapy for Mature Women. 

One that isn’t a serum or lotion paying lip-service to deep hydration and healing. 

One that brings together - for the first time ever - 5 classes of multi-peptides, and a host of bioactives in a safe, ophthalmologist tested formula. 

The results have been nothing short of SHOCKING!

PrimeEyes Hydrate Is The Secret Weapon I Wish I Had Suggested To ALL My Clients.

With a unique 4-layer action for soft, glowing, smooth, and healthy under eyes.

Plus, beauty benefits galore. Afterall, I’ll never get over my love of aesthetics. 

✅ Plays nice with concealers, making them last longer. 

✅ Tiny molecules are rapidly absorbed by your under eye skin. Doesn’t slip and slide. 

✅ Visible brightening. Feel confident stepping out without make-up!