PRIME PARROT AWARDS

Voting closes February 18 10:00 EET

GOLDEN PARROT AWARDS

Parrots notice what works, repeat it with flair, and make a hell of a lot of noise — which is exactly what great creative deserves. These awards exist because brilliant ads shouldn't just live in motion dashboards gathering dust next to last quarter's CTR; they should be celebrated, shared, and squawked about. We're talking thumb-stopping, brain-sticking, "I-wish-I'd-made-that" work.

So scroll, judge, and cast your votes for the ads that made you pause, think, or laugh out loud.

Voting closes February 18 10:00 EET — make your voice heard.

Voting category

DESIGN MASTERPIECE

The work that made you zoom in, screenshot, and send to the group chat

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Vote: DESIGN MASTERPIECE

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Voting category

BEST AI VIDEO

AI that actually impressed you instead of making you cringe — no weird hands, no corporate robot voice, just genuine creative magic.

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Vote: Best AI Video

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Voting category

BEST CREATIVE BREAKTHROUGH

For the ad that made everyone else smack their foreheads and ask why they didn't think of it first.

NOMINEE 1 Black Friday winning ad that was different from other winners and brought a new winning creative to sales — and worked across other sales campaigns

NOMINEE 2 Bold, captivating angle that unlocked a new winner for a product that was very difficult to scale.

NOMINEE 3 This ad had multiple innovations: First success with AI voiceover over silent Rumi-style mashups, a young girl with striking lashes jealous of product, and several voiceovers.

NOMINEE 4 We invented here the launch formula — opening with “It’s finally…” packed with texture-focused 3D renders, and moving away from our usual blue to break pattern and stand out in-feed.

Vote: Best Creative Breakthrough

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Voting category

BEST SIMPLICITY

For the ad that proved less really is more — and still outperformed the noise

NOMINEE 1 Simple and works across almost all product with various slogans

NOMINEE 2 Simple yet powerfull - a new performer found that worked for multiple products and brought winning ads. This was the first version that started all.

NOMINEE 3 First long-form, benefit-heavy Lip Balm ad. This simple angle became a clear winner and drove some of the highest spend and scale for the product.

NOMINEE 4 Best performing gifs that have only AI added And falling objects

Vote: Best Simplicity

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Voting category

BEST INSIGHT

That one truth so obvious in hindsight you can't believe no one said it before

NOMINEE 1 At the time we were making a lot of ads that had this scary negative feeling and we talked that we need to bring some positivty into the ads - this was my first step to bringing that positiviy and new perspective for ads.

NOMINEE 2 Women with sparse lashes need eyeliner to anchor pigment and define the eye. This observation became a strong insight

NOMINEE 3 Mulberry Is The New Black – a totally new concept that explained the iconic nature of our new shade in a relatable, simply, and intriguing way.

NOMINEE 4 We needed to iterate on an already strong ad. After reviewing comments, I noticed some ladies were comparing her lashes to spiders. This insight led to a sharper, bolder version of the ad that got into top spenders again.

Vote: Best Insight

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THE MAIN EVENT

WEDNESDAY

Can't vote on creative in a vacuum — the rest of the awards get decided together, the way it should be. We're watching the nominees live, debating in real-time, and voting as a team.

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Best Editing

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Design Masterpiece

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Most Beautiful

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Boldest Idea

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Best AI Static

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Best AI Video

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Best Creator Find

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Whitelisting Find

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Best Copycat Static

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Best Copycat Video

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Best Iteration

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Top Spending Ad

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Top Spending Static

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Top Spending Creator

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Top Spending Whitelisting

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Best Insight

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Simplicity

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Creative Breakthrough

See you Wednesday. 🦜✨